An advertising campaign has given up work with stereotypes, with the courage to tell the truth, actually dared to seek to sell.
In advertising, beauty was a restrictive concept, ideal size:
90/60/90, and the woman a creature bright, appealing, perfect
That is until Dove said no, she is not so, real women have curves, cute, years, is not flawless, perfect.
Dove has ceased to sell women as illusions, telling them:
take care and enjoy them just as they are.
And to prove that really cares about, has created a special fund that supports non-governmental organizations, projects based on the values promoted by the company.
A study on the impact of distorted beauty of health problems such as anorexia, and created similar campaign dedicated exclusively girls.
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